LV ICONS -- Noe
>> Tuesday, November 4
St Moritz, January 1956
The rack train had left Zurich exactly on time, as it always did. In his luggage were a pair of crampon boots lined with lambskin, a down-padded parka and a Russian fur hat picked up at a market in St Petersburg a few months earlier. A woman was sitting opposite him on the roomy, velvet-covered seat in the first class compartment. He engaged in polite conversation, she simply smiled and replied with cautious nods of the head. She kept her Noe bag close beside her, reassured by its presence, safe in the knowledge that no one but she knew what it contained...
The Noe bag was created by Gaston Louis Vuitton in 1932, after a champagne producer asked him to design a robust bag that could carry several bottles of his precious bubbly. A tote bag tied at the neck, it was only in leather until soft Monogram canvas was introduced in 1959. Finished in this revolutionary new material, it quickly became an essential fashion item, a multipurpose accessory for refined, active women worldwide. Available in a variety of sizes and materials, the Noe is one of Louis Vuitton's classic designs.
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